Turning Complex Problems Into Scalable Solutions
With 10 years of experience spanning agency and in-house environments, I specialize in workflow automation, CRM strategy, paid media, digital analytics, full-funnel user experience, and cross-functional collaboration. Whether migrating tools, launching new initiatives, or optimizing processes, I approach every challenge with curiosity, empathy, and a reluctance to accept the status quo.
Professional Highlights
- Marketing Operations Management: Oversaw asset development, campaign strategy and execution, QA, lead scoring, and reporting for B2B product lines and media budgets exceeding $1MM annually.
- System Consolidation for Cost Savings: Led migrations from Marketo and Salesforce to HubSpot, eliminating redundant expenses and reducing system maintenance effort.
- Platform Onboarding and Adoption: Transitioned Marketing project management from ClickUp to Jira in less than 90 days, including stakeholder alignment, data mapping and migration, training, and SOP creation.
- Campaign ROI Turnaround: Developed end-to-end customer journey tracking for digital channels, driving improved ROI by revealing low-cost ads with high fraud rates that led to a diversification media mix.
- Vendor Oversight: Negotiated contracts for flexibility and favorability, and terminated underperforming agency relationships to preserve budget, campaign quality, and efficient use of resources.
- Forecasting & Attribution: Built Excel models to guide channel expansion decisions and created automation in HubSpot to attribute lead source interaction across varied marketing touch points.
- Human-Centered Leadership: Mentored interns and new team members to full-time marketing roles while fostering an inclusive, feedback-driven culture.
“Suffice it to say, everything that Emma gets involved with just tends to get better.… Even if it’s doing well, she has a knack of looking at […] a process or way of doing things and thinking to herself, how can we make this incrementally better? How can we find ways to improve what we’re already doing well?“
– John Huntinghouse, VP of Marketing at TAB Bank
Case Studies
